"The value of an idea lies in the using of it."
– Thomas Edison
"Don't worry about failure; you only have to be right once."
-Drew Houston, Co-founder & CEO of Dropbox
Without a foundational narrative and storytelling skills, a founder is usually lost in the growing crowd. A flood of capital, an abundance of builder tools, and a proliferation of accelerators and incubators power today’s startup economy.
But unlike capital, tools, and programs, attention is finite: the easier it is to start up, the harder it is to stand out. How do you recruit and retain top talent? How do you find the right investors to help scale? And how do you effectively source pipeline and sell your product without a track record of success?
The founders I work with are engineers, programmers, innovators, hackers, builders, and operators. I complement their strengths by creating foundational narratives and teaching them how to tell their story.
My work helps with priorities like fundraising, recruiting, onboarding, internal alignment, brand positioning, marketing messaging, and self-understanding.
Clear, comprehensive communication helps us find the right people to work with and right problems to work on. It helps us ask the right questions and foresee the right risks. It transforms dreams and ideas into plans and products. My endgame is to improve how start-ups make themselves legible in the project of building a stronger, more sustainable start-up economy.
Pre-seed & seed stage startups with a strong mission and lopsided engineering and product founding talent.
Cognitive scientist, former teacher, champion debater, and marketing generalist obsessed with early-stage problems.
Selectivity of clients helps me learn transferable skills and export relevant insights to founders at similar stages.