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A narrative isn't just for engaging investors and raising rounds; it's for finding the right partners and advisors aligned with your vision, who can bring the optimal expertise and insight you need to scale.
Talent is scarce, interviewing is time-consuming, and early-stage startups can't compete on compensation & benefits. A narrative argues for the upside of equity and explains the uniqueness of your culture.
Selling is only half the battle. A narrative helps you sharpen and refine marketing messaging and sales pitches so you can focus on the customers most likely to land, expand, and evangelize your product.
Detailed foundational narrative, like a biography of your startup or its own researched Wikipedia page to serve as a single source of truth.
Comprehensive Notion or PDF document targeted to your ideal firms/partners, complemented by a branded pitch deck and document of talking points.
Candidate-friendly employer brand content (often a careers microsite built on Webflow) with beautiful visual storytelling and FAQs.
Toolkits of snappy, crisp marketing messages and sales pitch decks. Consultative support on how to use narrative elements for tactical demand gen.
Organized internal resources (e.g. Notion, Google Docs, etc.) to serve as easily shareable, comprehensive 101 & 201 level Intro to Working with [Startup] education.
The process of creating a foundational narrative generates exhaustive research on your market, competitors, internal team, etc.
